Meet Ulrich Frerk

Ulrich Frerk is a serial entrepreneur, innovator, and thought leader who has spent over 25 years building companies, mentoring leaders, and challenging conventional thinking. Known for his ability to cut through complexity and uncover clarity, Ulrich has guided organisations across technology, sustainability, and human development.

His entrepreneurial journey began in technology, where he founded multiple successful ventures and pioneered environmental IoT solutions that transformed industries. Over the years, he has built a reputation as a strategist who not only dreams big but executes with discipline, grit, and relentless focus.

But Ulrich's work goes beyond business. As a mentor and speaker, he empowers leaders, teams, and individuals to face uncomfortable truths, challenge limiting beliefs, and unlock new possibilities. He has an unfiltered, practical style that resonates with people who are ready for change and tired of excuses.

Stop It distils decades of hard-earned lessons, real-world experience, and raw honesty into a straight-talking guide for anyone who wants to cut the noise, stop self-sabotage, and move forward with power.

When he's not writing or building, Ulrich can be found mentoring entrepreneurs, exploring health and longevity science, and spending time with his family in New Zealand.